Types Of Business Card Designers “Creativity is the antitheses of the Norm.”The Norm is the OPPOSITE of being creative!OK, so this article is about business cards, business cards are those things people store their contact info on. It’s an easy way to give somebody your cell number, email address and a few other everyday contact details.WRONG!Business cards just like websites are a representation of yourself. A Rectangular YOU flying beside your customer,Chi Straightener. Are YOU boring? or are YOU making people Ask questions like, “Wow, that business card is great, what do they do?”In the world of big business networking, word of mouth is Golden! You met a CEO for a big mining company that needs your Innovative Safety products, he met three guys just like you. You all made him laugh, you all took him to golf, you all did the usual ass kissing. When its all said and done, with 3 cards in his wallet, one that has a die-cut man wearing your safety equipment. As he runs his fingers over each one, trying to remember which two to request quotations from, your going to top the list. You are going to make an impression, because your card represents the care and effort you put into your business. It shows your commitment to being better than the competition.Two weeks later, Hes on the gold course with his old friend, also in the mining industry, complaining about his current safety equipment supplier and guess what? Your business card can be torn into two pieces down the middle. It’s made to be spread. You have just impressed your potentially new high profile customer, you have also given your current customer an excuse to give something.So down “business”, ‘ha ha’. What Types of Cards Can you get?Well Firstly there is Die-Cut cards, This are cards with Punched out areas of very detailed intricacy or merely a circle or light bulb punched out, you could have a missing puzzle pieced or something that inspires thought.Second there is Spot Varnish, ever heard someone say they want their image or logo to “Pop” well, spot varnish business cards will make your cards pop right off the card. This can be executed in a very elegant manner. This method is always great for events companies that like flashing lights.Third we have Embossing, the great stimulator your sense of touch. People will run their hands over your card a 100 times, one of our clients actually memorized one of our older business’s Vat number, because it was embossed. What a cook!Matt and Gloss, two of my favorites, again stimulating the senses,http://www.chitools.us/. Matt has a cool factor about it, It’s rugged but classy. Gloss has got to be the fashion industry holy grail. Make it shine with a gloss finish and your fashion related clients will have you on speed dial.Want Metal? Well then Foiling is for you. Whether you need your card to shine like your Gran’s silver wear or just want the Swish or Arrow in your logo to catch some body's eye, then foiling is a no brain-er.I hope you get the picture of just how important a business card can be.Related articles:


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