Lecoanet Hemant
Q. With your own fashion house and a heritage in haute couture, what inspired you to create the ready-to-wear Ayurganic range?
A. We were entirely inspired by India. Ayurganic signifies organic clothes with an Ayurvedic treatment. The ideology was new to us, but it's an art that has been around for 5,000 years in this country. Fashion has the ability to michael kors uk transform an individual visually, affecting in turn the way the wearer michael kors store feels. How does the ideology of Ayurvedic clothing go beyond this?
A. Ayurvastra is the traditional term in Sanskrit for this type of treated cloth, ayur meaning 'health' and vastra meaning 'cloth'. The fabric has been permeated with a mix of special herbs and oils, making it free of synthetic chemicals and toxic irritants. We believe that by wearing these garments, you can help restore balance within your body and strengthen the immune system. Skin is the largest organ and is, of course, influenced by its michael kors factory surroundings. The qualities of the herbs-impregnated clothing are absorbed by the skin.
Q. How are the Ayurganic clothes made?
A. We start with organic cotton, which is triple-checked for authenticity. We send our material out to a village in Kerela, where they process the cloth-it is put into special mixtures of herbal oil, which is absorbed by the cotton, this then becomes an active part of the garment. The cloth is hung for drying, and finally, the oil is extracted from the fabric, leaving the herbal qualities. The cloth is sent back to our factory where we make it into clothing. We use only organic thread, all labels are stamped with organic colour, the boxes in which our range is sold are made from organic pulp, and even the plastic around the box is 100 percent recyclable. The idea that these clothes care on many levels is very important to us.
Q. What health benefits can we except from this new range?
A. We have created two unique herbal mixes, which have different effects: Immunity Booster enhances the immunity of the human body, and with continuous use, it can help resist illnesses by forming antibodies and building a balance within, and Well michael kors coupon Being helps purify the blood and energise the body thanks to the active herbs that penetrate the skin.
Q. What design elements did you use in this range?
A. These clothes are sexy but simple-they michael kors discount plunge you into calmness while making you feel fabulous on the outside, too. The new Ayurganic Collection embodies timelessness and intimacy, focusing on prices ranging from lingerie to yoga wear, like tank tops, shorts, pants and jumpsuits.
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