Multi-channel Retail Integration - “extended Customer Convenience” Focal Areas for Integrated Multi Channel OperationsCentralized Order Fulfillment•Common merchandise data base for item data, hierarchy across channel•Merchandising operation through integrated platform for Pricing, Promotions and offers•Corporate wide CRM•Offer consistent Pricing and Promotions•Choice for customers to order through any channel and pick at any channel.•Distributed Order Management, consolidates all channel order and fulfill from Distribution center on Put away stocks and cross-dock stocks.•Re allocates & Re distributes the stocks based on demand in the channels•Transport planning for courier to customer in web/ mobile/ Store channel sales.•Customer returns on any channel is accepted irrespective of the channel that was the purchase made on, and is accounted in Inventory through POS or Web Payment gateway.•Customer returns through Web/Mobile, the web/mobile should accept the returns as a separate transaction or along with shopping list of purchase.Supply Chain Synchronization•Integration to store pickup order, inventory and billing•Vendor to supply for all channels.•Visibility of inventory in all channels•Near real-time POS data for inventory position for accuracy•Ability to update channels on stock out items•Ability to transfer the store pickup orders to delivery order if stock outMerchandising planning•Demand planning & forecasting for web / mobile / direct store•Regular Ordering system for different categories•Category sales planning for all channels and contribution to total financial plan•New Product introduction in all channels•Inventory planning for all channels based on the sales trends. ( min /max/ re order)•Visual images selection for SKU for display in Mobile and Web.Customer Profile•Single window registration for all channels•Common Identity for every customer / family across the channel•All channel bills pertain to customer to integrate in common database.•Schemes on rewards,Christian Louboutin Slingbacks, pre calculated value before merge into common database.Metrics and Measurement•Measure across channel for consumer growth & satisfaction•Effective loyalty program to track across channel•Surveys to gather additional insight across channels•Measure by Category and not by channels•Inventory reports on efficiency in utilization of inventory across channels•Category Performance reports across channels•Marketing analysis reports to add value in all channels & enhance customer experiences and conveniences.Key Differentiator in MCIWork with the clients to integrate retail channels including communication,christian louboutin pointed toe, transaction,Christian Louboutin Flats, andPhysical logistics to achieve- A consistent, “customer journey” across all touch points- am IMRG recognized top three challenge for many aspiring integrated retailer.To have deep experience of fulfillment,cheap christian louboutin, delivery and returns performances improvement programsSpecialists and leaders in direct marketing (DM) and customer relationship management.(CRM) programs including:- Customer segmentation, demand generation leveraging cross channel synergy in up-sell and X-sell, maximizing campaign yield,christian louboutin evening, customer engagement and retention, automated campaign Management.Experts in order to cash management improvement programs:- Improve demand conversion, reduce returns rates, and improve customer satisfactionProprietary multi-channel engagement tools which:- establishes client capabilities across the entire organization,- Quickly refines strategic ambition- identifies gaps between capability and ambition- establishes consensus on direction and- creates a prioritized action planThis can be used:- At the start of strategic developmentOR- To audit effectiveness and likelihood to deliver of plans in developmentWe have a proprietary customer journey model which:- Considers customer thought process at each step of the journey- Identifies Process and IT based opportunities- Ensures a thorough integrated strategy maximized for customer impact.Related articles:


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