Enhance The Number Of Potential Consumers With Exuberant, Explanatory And Exclusive Trade Show Booth Now that you’re going to man (or ‘woman’) your booth at the next trade show, here are a few tips that should help make the whole experience more productive and profitable.First, to make your show profitable and productive for you and your company, go prepared to ‘sell’ rather than simply standing around the booth and handing out your sales literature. Here’s how, read some trade publications before you go to the show and understand what’s hot and what’s not. In addition, participate in online discussions with vendors,cheap gucci bags, customers, prospects and suspects and actually set up a face-to-face meeting with any of the above while at the show; preferably in your booth space. If you know your industry’s problems you’ll be able to highlight your ability (and,gucci outlet, of course,cheap gucci handbags, your company’s ability) to solve them in what you discuss with each visitor that enters your booth space (especially the ones with whom you’ve set up a meeting). It’s been estimated that 85% of those who ‘buy’ at a show do so because of the staff or individuals who man the booth are well informed, responsive and informed about questions and ask for the order right then and there. Remember customers,gucci handbags outlet, prospects and suspects attend shows to gain a greater understanding of the marketplace and are motivated to buy.Take time to explain your product and service but not too much time. Here’s what I mean; trade shows are compressed into two, three, four days. The larger the show the less time an individual has to get around and see everything he or she wants. When a visitor comes; get to the point – the net/net is they want to know how you can help them in the most efficient way possible. Understand the problem fast, then articulate the solution in as concise an explanation as possible. But here’s the point, make sure you completely understand the visitor’s problem,gucci outlet store, listen twice as much you speak. Then ask for the order.If they side step you for a decision, simply take the census information you want (bare minimum a business card) and make sure you follow up on this person no more than two or three days upon your return to the office. Better yet, if the visitor warrants, make an appointment for dinner or another meeting later in the show. Bottom line - maintain control; it’s your product and your booth space and your time. Don’t force the sale but don’t let the interested visitors get off the hook either – you’ll know at the precise moment to keep pushing or back off.Involve the prospect. Visitors are ‘touchy/feely’ no matter how high tech your booth space is. Let them work on the software you’re selling and see directly how it solves their problems. If you can involve the prospect in a product demonstration where they actually touch or play with the product; you’re miles ahead of the curve. The product in the booth is a must.Prepare for interruptions. A visitor can see through a ‘canned’ spiel or a prepared speech in two seconds, so say what you have to say in your own words. If you don’t know the answer to a specific question, know the team member who does and interrupt your visit to gain the answer. During such interruptions gather yourself mentally and prepare for what you want to say next. Make sure the visitor remains interested and fully informed about your product and/or service.Seek a buying action. Assume the close. Boy, you have no idea how many people forget this simple proposition. Did you answer all the questions? Does the visitor want a quote? What’s the next step in doing a deal? Is there anything preventing him from making a purchase right then and there? Have you overcome all the objections? If the answers to most of these questions is ‘yes’, then don’t let the visitor leave the booth without asking for the order. You will become good at this and your rewards will multiply.To make your next trade show a complete Showstopper, call Jim Deady (Day-de) @ (888) 440-00377 or visit www.showstopperexhibits.com Jim is a marketing pro with 35 years owing his own advertising agency; then morphing his agency into Showstopper Exhibits in 2003. His years of experience will make your next trade show a success.Related articles:


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