cereal restaurant opens in Philly
It's all cereal. Seriously.
Cereality Cereal Bar Cafe clarisonic mia, which opened its first sitdown cafe Wednesday on the University of Pennsylvania campus, is a sugarcoated and tongueincheek homage to what your mother always told you was the most important meal of the day. But she probably never dished out bowls of Froot Loops and Cap'n Crunch topped with Pop Rocks lululemon.
Behind glassdoor kitchenstyle cabinets at Cereality are 30 varieties of brandname cold cereal casque beats. Customers order from "cereologists," whose most popular mix is two 8ounce scoops with one of 36 toppings lululemon, plus regular, flavored or soy milk for $2 tiffany and co.95. Also offered are cereal bars and madetoorder cereal smoothies and yogurt blends.
Though some of the choices sound like a sugar overdose or a dental disaster to the uninitiated (or to those long past their college years), they're not all that indulgent.
"This is great because you can try all different kinds and not have to buy the whole box," said Penn freshman Erica Denhoff, 18 victoria secret outlet, as she munched on a healthy concoction of Quaker Oat Squares chan luu, Corn Chex and yogurt flax bark with skim milk. "I'm on the track team. lululemon. I eat cereal for breakfast and for a snack if I need energy."
Cofounders David Roth and Rick Bacher opened the first Cereality, a 200squarefoot kiosk in Arizona State University's student union, last year. Besides the 1,500squarefoot Philadelphia cafe in the middle of Penn's retail district, the Boulder, Colo.based company wants to open more than a dozen Cerealities next year on campuses chan luu bracelets, hospital lobbies, airports and office buildings.
"We don't see this as (solely) a college concept, we see this as being relevant to the 95% of the American public that eats cereal," Roth said. If college students "the most cynical market we can go after" like it, Roth's confident that office workers and travelers will like it too.
Cereality also offers its own combos with names reminiscent of Ben and Jerry's ice creams. John Merz, a 27yearold Penn employee tiffany blue nikes, was bowled over by Devil Made Me Do It an ambrosial elixir of Cocoa Puffs, Lucky Charms, chocolate crunchies and malt balls, topped with milk.
"I'm always on a sugar high, so this doesn't make that much of a difference," he said with a laugh that sounded sugarinfluenced despite his assertion.
"You're eating candy with milk on it!" chided his coworker Caroline Couture, 42. After polishing off her Banana Brown Betty with hot oatmeal, bananas, molasses sugar and streusel topping, she said that she'd be having a salad for lunch but that she'd visit Cereality again chan luu.
"We're all still kids, really ergo baby carrier," she said. "A lot of the foods you loved in childhood you still love as an adult."
In Philadelphia, customers can eat Apple Jacks and stretch out on a couch (Mom might not approve lululemon, but it's OK here), watch cartoons on a flatscreen TV or check their email via free WiFi access.
Like buildyourown salad bars with fattening and healthy foods side by side ルイビトン, "I think this is something that's as good or as bad as you want it to be," said Jeanne Goldberg of Tufts University's Friedman School of Nutrition Science and Policy.
American Dietetic Association spokeswoman Gail Frank agreed that cereals can be a good fast food because they're high in fiber and loaded with vitamins and minerals as long as customers keep their sweet tooths in check and pick healthier toppings like nuts and fruit.
Between bites of hot oatmeal with cranberries and almonds vanessa bruno, Penn junior Alpha Mengistu, 20, said Cereality offered more than a quick carb and sugarload.Related：

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